Privacy policy

The elemental website is a UK-based website and is in accordance with the requirements of the UK Data Protection Act 1998 relating to the personal information you supply on the website. The website uses a security system that protects your information from unauthorised use. The website uses a secured Worldpay payment gateway.

Every time you enter an area of the website that has or requires sensitive information such as your credit card details, an icon in browser window will appear that looks like a padlock, indication that the site is secure. For example on Chrome, Internet Explorer, Firefox, Microsoft Edge and Safari:

Another indicator that your page is secure is that the ‘https’ will replace the ‘http’ url. uses the Secure Sockets Layer (SSL) and Private Communications Technology security standards that are supported by all popular browsers. SSL encodes your personal information and all your transactions are protected by this powerful SSL encryption technology. SSL encrypts your credit card number, name, address, phone number, identification number and password as it travels through the Internet, so that it cannot be read by anyone other than the secure server.

As a further security measure we do not keep a record of your credit/debit card details internally on our site. We store only name, email, address(es), contact details and logs of items ordered. Worldpay may or may not keep your credit/debit card details on their system. is compliant with the PCI DSS (Payment Card Industry Data Security Standard). This is a global mandate standard which has been introduced by all the major card schemes. This comprehensive standard enables us to proactively protect your account data through regular review of our security management, policies and procedures and our system network architecture and software design.

We will not sell, distribute or disclose information about you as an individual or your personal usage of the website without your consent or unless required or permitted to do so by law.

We may provide links to other websites, which may not be governed by this privacy policy.

We would like you to keep the information about you up-to-date. You may change any of the basic information we keep about you at any time by sending us an e-mail

In addition to the information which you supply to us, information and data may be automatically collected through the use of cookies. Cookies are small text files the website can use to recognise repeat users and allow us to observe behaviour and compile aggregate data in order to improve the website for you. Please see our Cookie Policy for more details.

We may monitor customer traffic patterns, website usage and related website information in order to optimise your use of the website and we may give aggregated statistics to a reputable third-party, but these statistics will include no information personally identifying you.

We continually work for improving our standards of customer care at Any feedback is very welcome at